Episode 6
Chris and Simon Forrester (CEO, SSA UK) sit down with Karen Brennan, CEO of Belfast Self Storage and the U Store It portfolio, to explore nearly 20 years of self storage growth, culminating in the launch Europe’s largest purpose-built, tech-enabled facility.
Karen shares candid insights on AB testing marketing strategy, building a data-driven tech stack, navigating institutional acquisition, and leading a majority-women senior management team in a historically male-dominated industry. A genuinely inspiring listen for operators scaling a multi-site portfolio or exploring smart-lock and prop-tech investment.
About Locked In
The purpose of this video series is to explore various topics that will help educate, inform, bring more awareness to the self storage industry as whole and hopefully create that light bulb moment for our viewers to consider self storage as a great investment choice.
Throughout the series, we’ll be joined by a variety of experts who’ll share their experiences and insights on topics such as investment diversification, business planning and execution, technology insights, leadership skills and, based upon market trends and the feedback we get, we’ll talk about stuff.
