So, your first facility is thriving, occupancy is strong, revenue is growing, and the local community knows your name. Naturally, the next question is: what’s next?

For many operators, expansion is the logical next step. But moving from a single successful site to a multi-site self storage brand requires a shift in mindset, operations, and planning. Whether you’re considering your second site or aiming for five more, here’s what to think about before scaling up.

Build on Strong Foundations

Before expanding, take a step back and assess how your current facility is performing, not just in terms of occupancy, but systems, staffing and customer experience. A strong foundation means replicating success becomes much easier.

Ask yourself:

  • Are your processes scalable?
  • Do you have a clear brand identity?
  • Can your current tech and operations support growth?

If the answer is “sort of” – now’s the time to refine before you replicate.

Choose the Right Locations

Every site should be selected strategically, not just opportunistically. Look for areas with:

  • High local demand and limited competition
  • Strong transport links and visibility
  • Planning permission potential or existing commercial usage

Use data to back your decisions, demographic research, catchment analysis, and competitor benchmarking are key to choosing wisely.

Keep the Brand Consistent

As you grow, your brand becomes even more important. Customers should have a familiar experience whether they visit your site in Birmingham or Brighton.

That includes:

  • Visual identity (logo, colours, signage)
  • Tone of voice
  • Online experience
  • Customer service standards

Consistency builds trust, and trust builds occupancy.

Standardise Your Systems

Running two or more facilities means more moving parts, so systemisation is crucial. From CRM platforms and access control to booking systems and reporting, make sure your tech stack can support centralised management across multiple sites.

Bonus: standardised systems also make onboarding new staff faster and smoother as you grow.

Design for Efficiency

Multi-site operators often benefit from repeatable design models. That means working with partners (like Kuboid 👋) who understand how to optimise layouts, build in scalability, and streamline the design and build process.

Don’t Grow Too Fast

Scaling is exciting, but it’s important not to rush. Expanding too quickly without the right infrastructure can stretch resources, dilute your brand, and cause operational challenges.

Set realistic milestones, secure the right funding, and scale sustainably. Remember: it’s a marathon, not a sprint.

Whether you’re planning your second location or launching a national brand, Kuboid has the experience and insight to help you grow with confidence.

From planning and design through to full construction and fit-out, we partner with operators to deliver high-performing, future-ready facilities,  built for scalability from the ground up.

📩 Contact us to explore how we can support your next site.

Resources

Keep up to date with self storage industry news and insights
Browse self storage solutions and products
Read the latest self storage industry report