Locked in - Ep.8:Marketing Essentials: More Enquiries. Better Conversions. Higher Occupancy.
Episode 8
Host Chris is joined by Simon Forrester (CEO, SSA UK), Rahul Vekaria (Managing Director, AAX Marketing, and Lucy McNeile and Laura Moxham (YBA PPC) to break down the marketing essentials driving success in today’s competitive self storage industry, from SEO and PPC, to Google reviews and AI-powered search.
The panel shares practical, low-cost tips and real case studies on building customer trust, creating a frictionless online journey, and turning website visitors into paying customers, while explaining why chasing price wars is rarely the answer. This episode is a must-watch for anyone launching or growing a self storage business who wants to sharpen their marketing strategy.
About Locked In
The purpose of this video series is to explore various topics that will help educate, inform, bring more awareness to the self storage industry as whole and hopefully create that light bulb moment for our viewers to consider self storage as a great investment choice.
Throughout the series, we’ll be joined by a variety of experts who’ll share their experiences and insights on topics such as investment diversification, business planning and execution, technology insights, leadership skills and, based upon market trends and the feedback we get, we’ll talk about stuff.
