What the 2025 Self Storage Annual Report Means for Our Industry

Cushman & Wakefield’s newly released 2025 Self Storage Annual Report gives a detailed and data-rich look into the state of our sector. As always, it’s essential reading for anyone involved in the UK’s self storage landscape, from operators and investors to developers and suppliers.

Here’s a breakdown of the key themes, insights and what they mean for the industry.

A Billion-Pound Industry and Still Growing

Turnover in the UK self storage market reached £1.2 billion in 2024. Revenue per square foot climbed 6% to £29.13. While occupancy dipped slightly to 75.1%, mature stores remained steady at 79%, showing resilience in established facilities.

Although occupancy softened, this was counterbalanced by operators increasing rates, particularly in regions like London, where pricing strategy outweighed the drive for fill rates. Scotland, meanwhile, saw a jump in occupancy but a drop in yield, suggesting aggressive discounting.

A Maturing Sector with Serious Investment Appetite

The report notes a continued trend toward consolidation, with major acquisitions like Shurgard’s £408M purchase of Lok’nStore doubling its UK footprint. Investors, especially institutional capital, are looking for portfolio-ready, ESG-compliant assets in strong micro-locations.

Operational efficiency is now a key lever for return on investment, particularly as yield compression opportunities narrow. Centralised operations, technology integration and smart pricing strategies are becoming industry norms.

AI, Automation and the Changing Face of Self Storage

Technology continues to reshape the self storage experience. AI is being used for everything from security monitoring and customer service chatbots to dynamic pricing. Over two-thirds of businesses in the survey are now actively using AI tools.

Meanwhile, the rise of unmanned stores is gaining pace. The average number of staff per store is down to 2.6, and 15% of stores now operate without permanent staff on site. Customer expectations are shifting towards digital-first experiences, but personal service still has a role, particularly during life transitions when empathy matters.

Sustainability Is No Longer Optional

LED lighting and solar power remain top of the sustainability agenda, with over half of operators planning to invest in green upgrades over the next two years. ESG-aligned facilities are increasingly favoured by both investors and customers, and new developments are expected to meet higher environmental standards as standard.

Demand Drivers and Customer Awareness

88% of respondents say they would consider using self storage, yet only 10% were aware of a local business. Roadside visibility remains the top driver of awareness, but knowledge of the product itself remains patchy, especially among younger demographics.

This shows an ongoing need for better education, more visible branding, and clearer messaging across channels.

So What Does This Mean for the Industry?

The report paints a picture of a sector that’s growing in value, sophistication and visibility. But with that comes rising expectations. Customers want flexibility. Investors want ESG compliance and operational efficiency. And everyone wants technology that works.

And for Us at Kuboid?

As self storage construction specialists, we design and deliver facilities that meet today’s standards and anticipate tomorrow’s demands. From energy-efficient builds to tech-enabled, scalable sites, our projects are built for what comes next.

If you’re thinking about developing or upgrading your facility, now’s the time to take stock and look ahead. Because the future of self storage isn’t just arriving, it’s already here.

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