Episode 7
Chris and Simon Forrester (CEO, SSA UK) are joined by Richard Davies, former self storage operator and CEO of Storage Partners, to explore why location is the single biggest driver of a self storage business’s success.
Richard explains why self storage is “fundamentally a marketing problem,” breaking down how GIS data, demand-versus-supply analysis, and his “6F framework” (foundations, funding, finding, fitting, filling, farming) help investors avoid costly site-selection mistakes. From planning risk and construction pitfalls to why sitting next to Big Yellow or Shurgard can be a red flag, this episode is all about picking the right site before breaking ground.
About Locked In
The purpose of this video series is to explore various topics that will help educate, inform, bring more awareness to the self storage industry as whole and hopefully create that light bulb moment for our viewers to consider self storage as a great investment choice.
Throughout the series, we’ll be joined by a variety of experts who’ll share their experiences and insights on topics such as investment diversification, business planning and execution, technology insights, leadership skills and, based upon market trends and the feedback we get, we’ll talk about stuff.
